For my movie poster I chose the quote: “What the modern means of reproduction have done is to destroy the authority of art and to remove it -or, rather, to remove its images which they reproduce”(Berger 32). I specifically focused on the phrase “authority of art” because it highlights how art loses its original power when it is constantly reproduced and circulated through modern media. This phrase really stood out to me because it raises the important idea that art itself is not only fixed to a single place, instead, it is constantly moving through different contexts where its meaning can literally shift and evolve over time. I wanted to create a movie poster that further represents this idea by focusing on repetition, layering, and distortion.
In terms of typography, I made intentional choices to reinforce this idea of shifting authority and fragmentation. I used contrasting font styles and sizes to create a sense of imbalance, rather than a clean or traditional hierarchy. The title is bold and slightly distorted to suggest how meaning can be exaggerated or altered through reproduction, while the supporting text is more minimal and scattered, displaying how information is often broken up across media platforms. I also focused directly on Brooke D’Angelo’s perspective looking at the painting for a more intimate and personal viewpoint within the poster. This artistic choice reinforces Berger’s idea that meaning is shaped by context and perception, not fixed interpretation. The goal was to highlight how reproduction can shift authority away from the original artwork and toward the viewer’s experience of it. In this case, Brooke D’Angelo is a mediator between the artwork and audience. After discussions in our own course, I wanted the poster to feel visually unstable in the same way that Berger describes the authority of art becoming unstable through reproduction over time…